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Grow your vision
Stories and strategies from a personal branding photographer in Amsterdam — made for professionals who want to be seen clearly and confidently.


Why OLBRAND is not a headshot studio?
We're not in the business of headshots. Here's what makes OLBRAND different from every other photographer.

Alex Tkanova
May 133 min read


What to do before a personal branding shoot (so the photos actually work)
Most people show up to a branding shoot hoping the photographer will "figure it out." They pick an outfit the night before, show up on time, smile when asked and walk away with images that look professional but don't actually do anything. The photos are fine. Technically correct. Safe. But they don't close the gap between who you are and how people see you. If you want images that work (images that translate your authority into visual proof) you need to do the work before the

Alex Tkanova
May 118 min read


AI headshots are getting very good at average. Here's why that's the problem
AI headshot tools are very good at making you look like a professional. They're just not good at making you look like this professional, at this moment, with this positioning. Here's the difference.

Alex Tkanova
May 55 min read


Why do professional headshots look like passport photos? (and how to fix it)
Do your professional photos feel more like passport pictures? You’re not alone. Here are 10 reasons portraits often turn out stiff or fake and what you can do differently, even if you’re not ready to book a shoot yet.

Alex Tkanova
Feb 55 min read


What people really notice first in your personal brand (and why your photos matter most)
80% of people judge your personal brand by your photo first - not your bio or credentials. Here's what they're really seeing (and how to make it work for you).

Alex Tkanova
Oct 8, 20255 min read


When to update your LinkedIn photo: the 3-second test
You’ve grown - but your online image hasn’t caught up. In this post, I share why your visuals might feel out of sync with your brand and how photography can help you show up with confidence and clarity.

Alex Tkanova
Aug 4, 20256 min read


What happens when your visual identity can't keep up with your ambition
Personal branding in Amsterdam starts with a honest question: when did your presence last match who you actually are? OLBRAND closes that gap.

Alex Tkanova
Jul 31, 20255 min read


6 personal branding images every founder needs (and why most people are missing half of them)
You scroll through your phone. Every photo feels wrong - too old, too casual, not you anymore. That's not a confidence problem. That's a missing visual bank. Here's what you actually need.

Alex Tkanova
Jul 24, 20257 min read


Personal Branding Photography Amsterdam: Complete guide from strategy session to photoshoot day
Not sure what to do before a personal branding shoot? This guide walks you through everything -from clarifying your brand positioning to choosing outfits and locations that actually show who you are now Most photographers in Amsterdam will take your picture and call it personal branding. Before the camera comes out, you have run a positioning session to answer: Who are you now? Who are you trying to reach? What needs to be visible in your images for that to land? The photosho

Alex Tkanova
Sep 18, 20245 min read
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